This season Whyred builds on the body-focused theme from last season, but works with the idea of techonlogy being used to trancend the limitations of the human body. The theme is visualized in the work of director Chris Cunnigham, who uses natural forms that are artificially altered or combined with technological elements, creating a supernatural, futuristic and eerie atmosphere. Building on the spring collection, the garments have been simplified even further, and cuts removed.

The Autumn Winter collection takes aim on the urban man who needs to look sharp all day but still to feel comfortable. The collection ranges from tailored uniforms to casual bomber jackets – the Whyred man is ready for dressed occasions as well as Sunday afternoons. The look is a bit dirty, and not fancy nor preppy. The garments are minimalistic yet the fabrics that creates an organic depth instead of a dead flat surface.

The silhouette works with contrast. High collars and rounded shoulders, as well as sharp tailored shoulders on top combined with straight pants with narrow ankles, or carrot shape bottoms. Another feature is the classical short bomber silhouette.

Key details like clean cuts, slanting front closure, hidden buttoning, hi-tech materials and washes, black oxide metal details in zips and other accessories, bomber jacket details and velcro.

MATERIALS

Double faced coatings and washed pigment dyed high tech materials is even more important. A range of nylons and synthetic fabrics with interesting surfaces. Classic fabrics like regular cotton, cool wool, fine merino, lamb wool, heavy waxed cotton and military wools, are combined with cold washed leather, pigment cotton, double faced jersey, and jersey with different treatments and wash.

COLOURS

Inspiring of Cunningham’s work were dark suburban settings are in focus, grey and concrete colours are dominating the collection. Accent colours like full red, purple, green and blue has been combined against a darker background. Important colours are burnt red, pitch black, full purple and video green.

SHOES AND ACCESSORIES

Shoes are in oily leather, nubuck and suede, the main colors being oxblood, black and oxide grey. The look transcends from heavy duty to dressed with details such as wrap seams, heavy rubber soles and oxide metal hardware. The bags are in oily leather with gold zips.